Audience Research 2

I think we should also target a male audience; partially because we are male ourselves, and it makes it easier because we know what we like! Also, from the statistical yearbook 2010 (http://sy10.ukfilmcouncil.ry.com/14.0.asp) I found that women tend to watch more of a romantic story type of film, and that males watched the more action thriller type of film.
The table below shows this. (http://sy10.ukfilmcouncil.ry.com/14.2.asp)

Greater male audience share	Male %	Female%
Terminator Salvation	72	28
Brüno	67	33
Planet 51 (UK)	67	33
Lesbian Vampire Killers (UK)	67	33
X-Men Origins: Wolverine	66	34
Avatar	65	35
The Imaginarium of Dr Parnassus (UK)	64	36
Star Trek	62	38

There is also little difference in what percentage of men and women go to the cinema.
(http://sy10.ukfilmcouncil.ry.com/14.1.asp)

 

Table 14.1 Frequency of cinema visits by gender, 2009

	Male %	Female%	Overall%
Go to the cinema at least once per year (proportion of population 7+)	60	61	60
Go to the cinema at least once a month (proportion of population 7+)	19	17	18