Audience Research 3

The table below (http://sy10.ukfilmcouncil.ry.com/14.12.asp?search=14.25) shows we have chosen the right age group to focus on. They definitely watch more media than any other age range, excepting younger viewers.

Table 14.25 Frequency by age of cinema-goers watching DVDs and Blu-ray, going to the cinema and watching television, 2009

Age	7–14 %	15–24 %	25–34 %	35–44 %	45–54 %	55+ %	Total %
Watch DVD or Blu-ray once a month or more	87	83	77	79	71	59	76
Watch DVD or Blu-ray once a week or more	57	50	46	40	29	23	42
Go to cinema once a month or more	54	63	54	36	34	34	47
Go to cinema once a week or more	6	14	12	3	2	3	7
Watch TV 35 hours or more per week	13	23	22	19	16	23	19
Watch TV 15 hours or more per week	69	61	67	70	74	79	69